Search Engine Optimization, commonly referred as SEO is the set of activities performed to make sure your website is search engine friendly in all ways possible. SEO helps in bringing your website as one of the top results and drive organic traffic to your website.
SEO is the most fundamental task to be done for any website, even if you are not aggressive on online marketing. Just as your office campus needs housekeeping, your website needs SEO to be done regularly.
Search Engine Marketing is the set of paid activities to promote your website in search engines. Although SEO helps in increasing your website rank in search results, it has its own limitations due to various factors in the algorithm used by search engines.
All leading search engines like Google, Yahoo and Bing have their own SEM programs through which companies display their website as sponsored links in the first page of the search results. Unlike traditional media, where you buy the ad space, in search engines you bid for the keywords in which you would like to be placed as top links in the search results. You can choose to pay for clicks or No. of impressions (pageviews). In Pay Per Click model (PPC), every time users click on your link, you will be charged to your account. In CPM (Cost Per Thousand) model, you will be charged for every thousand impressions or pageviews your ad receives.
Social media is the claimed as the New Age Media. While there are so many statistics on Social media, we would like to share just one.
500 years of YouTube video are watched every day on Facebook, and over 700 YouTube videos are shared on Twitter each minute. Are your customers raving about you on social media? Share their great stories to help turn potential customers into loyal ones.
Email marketing is considered as one of the most effective direct marketing techniques, where promotional messages are communicated to a specific set of target audience.
Almost every internet user has an email id and usually it is the primary online activity to a large number of internet users.
Web portals can be compared to newspapers and magazines except that they are online. Users flock to these portals to read news, articles, interviews, look for classifieds, etc.
The portals can be of general interest like Yahoo which offers a variety of content on various topics like local news, world news, entertainment news, sports reports, games, automobiles, technology etc. or specific subject portals like Moneycontrol.com which focuses on the stock markets and financial news.
One of the major advantages of online media marketing over traditional marketing is the measurability of your campaigns. While the effectiveness of your newspaper ad can only be estimated on certain assumptions, the effectiveness of your emailer or online display ad can be measured exactly.
Powerful tools like Google analytics will help in analyzing your website traffic, tracking the performance of your sponsored search links, your display banner ads and your emailer campaigns. You can also measure your ROI by setting up goals you want to achieve through your online campaigns and measure your performance based on the budget you have spent for the online campaign.Customers have questions, you have answers. Display the most frequently asked questions, so everybody benefits.